Photographed in collaboration with G-SHOCK UK, this project expresses the “Built Different” ethos through creativity, toughness, and self-expression. It responds to the brand’s tagline by examining past marketing campaigns and envisioning how the identity could evolve to connect with new audiences. Working with the ICON range from the G-SHOCK collection, the concept includes subtle references to the brand’s latest campaign and collaboration with Central Cee. The outcome is a digital advertising proof-of-concept featuring six images, three of which incorporate animated motion graphics and stop-motion elements to bring the “Built Different” message to life.