Puma: Where Identity Meets Icon
Spec Concept
This short film launches a speculative brand campaign exploring identity as fluid while iconic design remains constant. Blending creative direction, photography, motion, and 3D visuals, the project builds a cohesive campaign world that connects fashion, culture, and self-expression—reflecting my focus on brand strategy and visual storytelling.
G-Shock: Her
Spec Concept
This speculative video reimagines G-SHOCK through a female-focused lens, positioning the watch as a symbol of self-expression rather than just toughness. Featuring Charli XCX as a conceptual brand muse, the piece blends photography, motion, and fashion-driven visuals to create a bold, high-energy world rooted in individuality and culture—reflecting my approach to creative direction and contemporary brand storytelling.